FOUNDING COACH APPLICATIONS OPEN
GET CERTIFIED TO COACH THE CALI100 STANDARD.
The curriculum is already written. You coach the person, hold the standard and get them to turn up.
Add Brook on WhatsApp and send COACH CALI. Free certification. No licence fee. No platform fee. No monthly coach membership.
01 / THE PROBLEM
YOU WRITE A PROGRAM FOR EVERY CLIENT. FROM SCRATCH. FOREVER.
It is unpaid. It is endless. And it caps you at the number of people you can hold in your head.
Cali100 coaches write none. Every client is somewhere on the seven-rank ladder. Their next six standards are already defined.
You do the part you are actually good at: fix technique, hold the standard, get people to turn up.
02 / WHY IT MATTERS
Someone once changed what a person believed they were capable of. That is why most good trainers started.
100DAYS
A client walks in unable to hold a hang. A hundred days later they pull their own bodyweight over a bar and carry a rank that proves it.
The same rank. The same standard. Wherever it was earned.
You coached that change. It is visible, filmed and undeniable.
No commercial gym required. A doorway, a park or a garage is enough.
03 / THE SYSTEM
SEVEN RANKS.
SIX STANDARDS EACH.
THE CURRICULUM IS THE PROGRAM.
Every client has a current rung, a target rung and six exact gaps to close. Progressions and regressions are built in.
04 / WHAT YOU GET
THE FULL SYSTEM
Seven ranks, six standards each, plus every progression and regression. Free.
THE COACHING APP
Sessions, target-rank gaps, slipping clients and grading status. Paid for by Cali100.
CENTRAL GRADING
We assess filmed submissions. You are never both coach and judge.
YOUR CLIENTS STAY YOURS
We do not poach them or contact them outside central grading.
COACH REGISTER
Qualified coaches will be listed when the Cali100 coach register launches.
05 / THE REQUIREMENTS
COACH AT OR BELOW
YOUR VERIFIED RANK.
GREEN COACHmay coachWHITE + GREEN
BLUE COACHmay coachWHITE TO BLUE
BLACK COACHmay coachALL SEVEN RANKS
Your coaching ceiling is the highest Cali100 rank you have personally earned and passed on film. You can coach any client working from White up to that rank.
Nobody teaches a standard above their verified level. As your rank rises, so does the part of the ladder you are qualified to coach.
06 / HOW YOU QUALIFY
GRADE IN. THEN COACH WITHIN YOUR RANK.
Start at White and submit the six standards for your current rank under the locked v1.7 grading criteria. The challenge is designed around earning one colour at a time.
Filming: White uses 2 clips, Green 3, Yellow 3–4 and Blue upward uses one clip per movement family. Film landscape in one continuous take per clip with no cuts or speed edits. A visible timer is optional.
Technique demonstration videos coming soon.
There is no professional exemption. That is deliberate. It is why every Cali100 rank means something.
TWO SEPARATE THINGS
Cali100 Certified: earn your verified rank, apply and complete the method module.
Licensed to charge: hold Cert IV and maintain your own current public liability and professional indemnity insurance.
Cali100 certification does not replace a Cert IV, license anyone to provide personal training, or extend Cali100 insurance to a coach or their clients.07 / WHAT THE CLIENT GETS
$100 / WEEK
A single personal-training session.
Nothing attached.
- One live coaching session a week
- Unlimited chat support between sessions
- The Headphone Coach — audio coaching through every workout
- The full ranked curriculum across all seven ranks
- Central grading to one worldwide standard
08 / THE SPLIT
77 / 23.
IN THE COACH'S FAVOUR.
CLIENT PAYS$433per month
COACH KEEPS$333per client / month
CALI100 MEMBERSHIP$100per client / month
Commercial gym: typically takes 40–60%, or charges floor rent.
Cali100: the $100 is the client's membership, not a cut of your coaching.
Clients Cali100 supplies through the register or paid ads are split 50/50 for their first 100 days, then move to the standard split.
09 / FEE CALCULATOR
SEE HOW THE SPLIT WORKS AT DIFFERENT BOOK SIZES
115
At 3 clients — you keep $999/month. Cali100 takes $300.
This shows our fee structure. It is not a prediction of earnings — building a client base takes time.
10 / THE PATHWAY
FROM TRAINER TO CALI100 COACH.
- 01
GRADE IN
Start at White. Film the six standards for your current rank and submit them for central grading under v1.7.
- 02
APPLY
Tell us your rank and provide your Cert IV plus evidence of current insurance.
- 03
COMPLETE THE METHOD MODULE
Learn how the Cali100 standard is taught, assessed and cued. Free for founding coaches.
- 04
GET LISTED
Join the coach register when it launches and take your first clients.
Applications are reviewed weekly.
FOUNDING COACH APPLICATIONS
THE STANDARD COMES FIRST.
If you hold a Cert IV, maintain your own current insurance and are prepared to earn your Cali100 rank on film, add Brook on WhatsApp and send COACH CALI.
WHATSAPP BROOK — SEND “COACH CALI” Free certification. No coach membership fee. Applications reviewed weekly.